Will Hoffman Designs

Ogilvy & Mather Newsroom Branding

I designed the O&M Newsroom visual identity, branding, and developed the the client presentation system. I created an alternative mark that combined the classic David Ogilvy pipe with the type of electrical bolt that was found on many early network T.V. news logos. The IBM + O&M Summit logo represents two traditional brands forging together into new territory.

Ogilvy & Mather Newsroom Branding

Ogilvy & Mather Newsroom Branding