Will Hoffman Designs
American Eagle Times Square Opening
I was hired by EMM Group to be the graphic designer for the American Eagle Times Square flagship store opening event. I was responsible for event environmental renderings, print design, and environmental graphics. I was asked to create a step and repeat that depicted a subway train pulling into Times Square. We created custom hoodie and trucker hat stations that provided celebrity photo-ops and transformed the ground floor into a performance and dance space.
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