Will Hoffman Designs
Northeast Sweepers Visual Identity + Website
Northeast Sweepers requested an identity system that would cover print pieces, web, vehicles, and crew attire. Through form and color the mark reflects the streets that they help keep clean while also containing a hidden "N" and "e". The street lines and the northeasterly angle became a strong theme that could be repeated across the the system and website. I designed and developed a responsive site using parallax animation and scrolling, allowing for an emphasis on photography.