Will Hoffman Designs

This is not Graphic Design—Pratt MFA Thesis Exhibition
Visual Identity

This is not Graphic Design is the 2013 Grad ComD MFA Thesis Show at Pratt Institute. The exhibition explores new currents in graphic design and reflects the ongoing expansion of the field through critical, interdisciplinary, and research-based practice.

I co-art directed the visual identity with Maura Frana and Leigh Mignonga. We allowed each exhibiter to contribute to the deisgn via objects that represented their individual work. By photographing various landscapes we created a dynamic identity that could vary in content from application to application.

launch site

This is Not Graphic Design

This is Not Graphic Design

This is Not Graphic Design

This is Not Graphic Design

This is Not Graphic Design

This is Not Graphic Design

This is Not Graphic Design